Marriott International has signed for 13 hotels in Turkey, covering 2,000 rooms. The signings further expand the company’s footprint in the country, where it currently has 48 properties and nearly 8,000 rooms across 21 brands.
“As one of the most sought-after tourist destinations in the world, Turkey continues to provide the company with opportunities to further diversify its portfolio across primary, secondary, and tertiary markets in the country,” said Marriott International chief development officer – Europe, Middle East & Africa, Jerome Briet. “These deal signings are a testament to the trust owners and franchisees have in Marriott International and the strong demand for our captivating portfolio of brands in the Turkish market.”
The properties include the introduction of Fairfield Inn by Marriott in Turkey, with the signing of the 192-room Fairfield by Marriott Istanbul Yenibosna. It will be a part of a mixed-use development in the Yenibosna district, which will also feature the 90-room Residence Inn by Marriott Istanbul Yenibosna. Both properties are projected to open in 2025.
Also in the pipeline is the Residence Inn by Marriott Istanbul Piyalepasa, which will form part of Piyalepaşa Istanbul, a 450,000 sq m mixed-use development in downtown Istanbul. Plans for the development also include the Courtyard by Marriott Istanbul Piyalepasa. Combined, they will offer 329 rooms when they open in 2026.
Marriott Executive Apartments Vadistanbul will have 202 rooms. Marriott Executive Apartments Istanbul Tema will comprise 208 rooms and is set to be a part of the upcoming mixed-use Tema Istanbul development in Küçükçekmece. Both properties are expected to open in 2024.
A Marriott International expansion spree
The company’s plans in Turkey also include the expansion of its flagship brand, Marriott Hotels & Resorts, following the signing of the Istanbul Marriott Hotel Pendik. The hotel has opened following a conversion from an existing property. Sheraton Hotels & Resorts, which currently represents the company’s largest brand portfolio in the country, also plans to further grow its footprint with the signing of Sheraton Hotel & Thermal Spa Usak, slated to open in 2024.
The operator will also expand Delta Hotels by Marriott, Aloft Hotels, and Moxy Hotels in the country, with the signing of the 78-room Delta Hotels by Marriott Istanbul Karakoy (due to open in 2024), Aloft Istanbul Karakoy, which will add 100 rooms in the market by 2024 and Moxy Izmir Turan, opening in 2025.
Marriott’s collection brands will also expand. Expected to open by the end of 2023, Tribute Portfolio in Taksim Square will offer 61 rooms and an Autograph Collection Hotel in Cappadocia will add 153 rooms in 2025.
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